The new CEO of UK operator Everything Everywhere – Olaf Swantee – has pledged to retain the firm’s two sub-brands, Orange and T-Mobile. “We really believe in the current model of having the two brands. I’m also fully committed to the distribution strategy, Everything Everywhere,” Swantee told the Sunday Telegraph newspaper. The company is currently rolling out Everything Everywhere branded retail stores in the UK, which will sell both T-Mobile and Orange branded services. “The first 55 stores are going to be rolled out as soon as possible,” said Swantee.