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Cookie Policy

Last updated: November 2020

This Cookie Policy explains how GSMA (collectively “GSMA”, “we”, “us”, and “ours”) use cookies and similar technologies to recognise you when you visit our website. It explains what these technologies are and why we use them, as well as your rights to control our use of them.
This cookie policy applies to all GSMA’s websites and any GSMA product or service that links to this policy or incorporates it by reference, including GSMA, MWC Barcelona, MWC Shanghai, MWC Shanghai (CN), MWC Los Angeles, Mobile World Live, GSMA Thrive, Mobile 360 Series, Mobile Connect, 4YFN, MWC Yomo, GSMA Training, SDG’s in Action (collectively, the “Website”).

Updates to this Cookie Policy

We may update this Cookie Policy from time to time to reflect, for example, changes to the cookies we use or for other operational, legal, or regulatory reasons. Please therefore re-visit this Cookie Statement regularly to stay informed about our use of cookies and related technologies.
The date at the top of this Cookie Policy indicates when it was last updated

What is a cookie?

‘Cookies’ are small text files that websites may place on your computer, mobile phone and other devices. Cookies are widely used by website owners to make their websites work, or to work more efficiently. Cookies are also used to remember what you have done on a website to improve your browsing experience, to help remember logins and any preferred settings, or to provide advertising while visiting a particular site.

Cookies set by the website owner are called “first party cookies”. Cookies set by parties other than the website owner are called “third party cookies”. Third party Cookies enable third party features or functionality to be provided on or through the website (e.g., like advertising, interactive content, and analytics). The parties that set these third-party cookies can recognise your computer both when it visits the website in question and when it visits certain other websites.

What is a Web Beacon?

Web beacons (sometimes called “tracking pixels” or “clear gifs”) are images embedded in a web page. Website owners may use web beacons to better understand what customers are interested in and to improve communication with customers.

How do we use Cookies or other similar technologies?

We use cookies to deliver a smooth experience when you use our Website and to help us understand how visitors use our Websites, so we can provide you with relevant content and continually improve the service we provide you.

We use different types of cookies for different functions.

A list of all the cookies we use, along with our advert network and technology partners can be found in our cookie list.

Do I have a choice over the use of cookies?

Yes. There are several options available.

It’s important to remember, however, that without cookies our website may not function as you expect it to and this could lead to a poor experience on our site for you.

That said, it’s important you adjust your settings to what you feel comfortable with. Strictly Necessary Cookies cannot be switch off. You can set your browser either to reject all other cookies, to only allow ‘trusted’ sites to set them, or to accept only those cookies from those websites which you are using at that moment.

All the ‘popular’ browsers allow you to change your cookie settings. These settings are usually found in the ‘options’ or ‘preferences’ menu of your browser. To help you better understand these settings, the following links may be helpful to you, otherwise you should use the ‘Help’ option in your browser for more details.

Some of the functionality of our website will be lost if you delete all cookies.


      1. Click the Customise and control Google Chrome menu button in the upper right-hand corner of the browser bar. (3 stacked dots)
      2. Click “Settings.”
      3. Scroll down to the Privacy and security section.
      4. Click “Cookies and site data”.
      5. In the Privacy and security section, click Content Settings.
      6. Click the slider to “Allow sites to save and read cookie data (recommended).”

For additional help with Chrome, click “Help” in your browser menu or see Google’s support.


      1. Click the Settings and more button in the upper right-hand corner of the browser bar.
      2. Click Settings.
      3. Click Privacy & security.
      4. In the Cookies section, click “Don’t block cookies”.

For additional help with Edge, click Help & Support > Help in your browser menu or see Microsoft’s Support.

Internet Explorer 11

      1. Click Tools or the gear icon in the upper right-hand corner of the top of the browser bar.
      2. Select Internet Options.
      3. Click the Privacy tab and then the Advanced button on that tab.
      4. Set the First- and Third-party cookies to “Accept.”
      5. Check “Always allow session cookies.”
      6. Click OK.
      7. Exit Internet Explorer and restart your browser.

For additional help with Internet Explorer, see Microsoft’s Support.


      1. Click the Open menu button
      2. in the upper right-hand corner of the browser bar.
      3. Click Options.
      4. Click Privacy & Security.
      5. In the “Enhanced Tracking Protection” section, select Standard.

For additional help with Firefox, click “Help” in your browser menu or see Mozilla’s Support.


      1. Click Safari > Preferences.
      2. Click on the Privacy tab.
      3. In the “Cookies and website data” section, make sure that “Block all cookies” is unchecked.
      4. Close the Preferences window.

For additional help with Safari, click “Help” in your browser menu or see Apple’s Support.

We recommend visiting for more information about cookies and how to manage them.

In addition, most advertising networks offer you a way to opt out of targeted advertising. If you would like to find out more information, please visit or

Where can I get further information?

If you have any questions about our use of cookies or other technologies, please email us at contact us.

Do we serve targeted advertising?

Third parties may serve cookies on your computer or mobile device to serve advertising through our Websites. These companies may use information about your visits to this and other websites to provide relevant advertisements about goods and services that you may be interested in. They may also employ technology that is used to measure the effectiveness of advertisements. This can be accomplished by them using cookies or web beacons to collect information about your visits to this and other sites to provide relevant advertisements about goods and services of potential interest to you. The information collected through this process does not enable us or them to identify your name, contact details or other personally identifying details unless you choose to provide these.

Our Main Technology Partners

We work with and use the following companies to maintain and improve our website. We ensure that any company that works with us and collects data, satisfies data protection requirements. If you have any questions at all, please feel free to contact us and we’ll be happy to help.

We use performance type cookies such as Google Analytics to better understand how visitors use our site, for example, which pages are viewed, how long customers spend visiting a particular page and how often they return to visit our site. This information assists our marketing and sales teams to understand which of our pages are performing well and which pages require improvement. Across our sites we may also use Google Adwords, Dynamic Remarketing and Google Tag Manager.

Clicky is used for collecting anonymous website usage statistics. The information that is collected includes internet protocol (IP) addresses, type of browser, Internet Service Provider (ISP), date/time stamp, referring/entry/visited/exit pages, to analyse trends, administer the site, and track user’s movement around the site. Clicky sets the “_jsuid” cookie, which allows Clicky to create a usage profile. More information can be found in the Clicky Privacy terms.


GSMA uses a Twitter ‘badge’ and ‘button’ as a quick way for users to post information, articles or stories from our sites to their Twitter account. Using this function requires the user to enter their twitter account details, but neither this, nor any other personal information is collected by GSMA in this process.

WordPress provide the platform for the content of certain GSMA websites. WordPress uses cookies, or tiny pieces of information stored on your computer, to verify who you are. There are cookies for logged in users and for commenters.

GSMA uses AddThis to help us spread our content across the web by making it easy for visitors to bookmark and share content to their favourite social destinations. For more information, please see their Privacy Policy.

Discus provides discussion forum software enabling us to plug powerful functionality into our sites and engage in conversations with viewers.

GSMA uses a LinkedIn ‘badge’ and/or ‘button’ as a quick way for users to post information, articles or stories from our sites to their LinkedIn account. Using this function requires the user to enter their LinkedIn account details, but neither this, nor any other personal information is collected by GSMA in this process.

We use Salesforce to manage our email campaigns as well our CRM systems. Additionally, we use Salesforce DMP as our data management platform. It is used to help us better understand our audience and to serve more relevant advertising based on your browsing activity.

Facebook Connect and Social Plugins
Facebook social plugins are things like the Like button, the Share button, comments, and other tools that let you share your experience off of Facebook with your friends and others on Facebook.

Social plugins include:

    • Like button: Click Like to share and connect with things from other websites that you find interesting
    • Share button: Click Share to write something about a link and then post it to your Timeline
    • Embedded posts: Add any public post from Facebook to your blog or website
    • Comments box: Publicly comment on another website using your Facebook account