Personal finance app developer MoneyReef has launched after securing US$650,000 in seed investment from co-founder and CEO Keith Nellesen. MoneyReef will use the funding to develop a range of apps for iPad and iPhone. "MoneyReef's core strategy is to develop mobile applications with rich feature sets and unparalleled ease of use that help consumers manage their professional and personal finances," Nellesen said in a statement. The Finance by MoneyReef app is currently available for beta testing.