BT, 3 UK start ‘Terminate the Rate’ campaign – Mobile World Live

BT, 3 UK start ‘Terminate the Rate’ campaign

22 OCT 2009

UK fixed-line operator BT and mobile operator 3 UK have partnered to launch the ‘Terminate the Rate’ campaign, aimed at a sharp reduction in mobile termination rates, notes Telecompaper. The operators claim that termination rates account for around £0.047 of every call to a mobile line, and they want to see this drop to around £0.01.

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