AT&T steps up mobile gaming play with ESL deal - Mobile World Live

AT&T steps up mobile gaming play with ESL deal

11 MAR 2019

AT&T partnered with e-sports company ESL to launch a new mobile gaming league, marking the operator’s latest move to deepen its involvement in the growing entertainment segment.

VentureBeat reported the new ESL Mobile Open league will begin its first season on 18 March and offer a prize fund of $330,000.

In a statement to the publication, ESL North America CEO Yvette Martinez-Rea said the mobile league was created to “provide anyone with a phone access to compete at the highest levels,” adding ESL believes “mobile will provide the opportunity to bring the next generation of e-sports enthusiasts into the fold.”

AT&T, which first became an ESL gaming sponsor in June 2018, was a “natural” partner in this endeavour, she said.

The move comes as AT&T looks to grow its presence in mobile gaming, particularly the e-sports segment, a form of gaming where players compete in front of live and online audiences. Market research company Newzoo forecast revenue from the sector will hit $1.1 billion in 2019, with North America generating 37 per cent of the total, followed by China (19 per cent) and South Korea (6 per cent).

In November 2018, AT&T signed on as the exclusive operator partner in the US for Razer’s latest gaming-oriented phone and earlier this month inked a deal to sponsor esports team Cloud9.

AT&T previously highlighted the role 5G and edge computing can play in unlocking new frontiers in mobile gaming, noting the technologies “could someday provide the user experience gamers have come to know and love from their traditional consoles, directly on their mobile devices”.

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Diana Goovaerts

Diana joins Mobile World Live as its new US Editor, reporting on infrastructure and spectrum rollouts, regulatory issues, and other carrier news from the US market. Diana comes to GSMA from her former role as Editor of Wireless Week and...

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