Mara Group enters Africa smartphone market - Mobile World Live

Mara Group enters Africa smartphone market

08 OCT 2019

Rwanda-based Mara Group took the wraps off its first smartphones, as it aimed to pioneer a made in Africa push and boost the country’s ambitions to become a technology hub for the region.

In a launch event, the conglomerate launched the Mara X and Mara Z, alongside a new smartphone factory in Rwandan capital city Kigali, which it claimed is the continent’s first.

The Mara X is priced at $159 and features a 5.5-inch HD+ display offering a resolution of 720 x 1440 pixels. It sports a 3MP rear and 5MP front camera, and comes with 16GB of internal memory and 1GB RAM. The higher-end Mara Z costs $229 and offers a 5.7-inch ultra-HD display, a 13MP camera front and rear, and 32GB of storage and 3GB RAM. Both run Android.

Mara Group’s smartphones will compete with Samsung, a dominant player in the African market, along with non-branded phones, which also have a large presence in the continent.

CEO Ashish Thakkar told Reuters the company was the first pure smartphone manufacturer in Africa. He said rivals assemble the devices in Egypt, Ethiopia, Algeria and South Africa, but import the components required.

“We are actually the first who are doing manufacturing”, he said. “We are making the motherboards, we are making the sub-boards during the entire process. There are over 1,000 pieces per phone.”

The factory cost around $24 million, said Thakkar, and has capacity to produce 1,200 phones per day. It employs 200 people.

Also at the launch ceremony, Rwandan president Paul Kagame said he hoped Mara’s move would increase the country’s mobile phone penetration, which currently stands at around 15 per cent.

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Kavit Majithia

Kavit joined Mobile World Live in May 2015 as Content Editor. He started his journalism career at the Press Association before joining Euromoney’s graduate scheme in April 2010. Read More >>

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