Smartphone start-up OnePlus announced its anticipated OnePlus X smartphone, describing it as a “design centric device chic and powerful enough to fit any lifestyle”.

The device has a 5-inch full-HD display and a “new range of premium build materials”. But its pricing remains competitive, at €269.

And, as usual, the company is using an invite-only system after the initial launch, after which it will have a number of open sales.

Two versions of the device will be available, Onyx black glass and a limited (10,000 unit) ceramic version.

OnePlus X is powered by a 2.3GHz quadcore Qualcomm Snapdragon 801 processor with 3GB of RAM. It has 16GB of onboard storage with microSD expansion slot.

The main camera has a resolution of 13MP with f/2.2 aperture, while the front has an 8MP resolution with “beauty mode”.

It also supports two nano SIM slots.

The device runs OnePlus’ OxygenOS, which it said “brings a range of unique features and elements to OnePlus X”. It touted support for onscreen gestures, an enhanced file manager and custom quick settings.

Initial availability will be in Europe, starting imminently, with a US version to follow on 19 November.

The Ceramic edition will only be available with a specific invite, in Europe and India, priced at €369, later in the month.