Apple shipped 7 million of its smartwatches since launching in April, beating all other vendors’ efforts combined over the previous five quarters, according to analyst firm Canalys.
The study says that in Q3 2015, Apple was the only smartwatch vendor to ship more than 300,000 units.
“After experiencing significant supply chain constraints early on, Apple managed to overcome its production struggles with the Apple Watch and is building momentum going into Q4,” said Canalys analyst Daniel Matte.
The quarter also saw the release of the Pebble Time Steel, which helped Pebble ship more than 200,000 total smartwatches. Rival Samsung however saw Gear shipments decline, as it prepares for the Q4 release of the Gear S2.
Meanwhile, when it comes to basic bands, Xiaomi’s Mi Band surpassed 10 million cumulative shipments during the quarter.
The report claimed Xiaomi’s success was due to “aggressive pricing and frequent promotions” that “allowed it to hit ambitious sales targets, especially in China”.
Xiaomi led the basic bands market in Q3, along with Fitbit, which “realised sequential growth in Q3, and its Charge HR band continued to perform strongly since its introduction”, the study also noted.
The report predicts that vendors will continue to “battle for position” during the Q4 holiday quarter as several new devices are set to hit the market, including Fossil and Tag Heuer’s first smartwatches.
All eyes will be on Apple Watch sales as a “barometer of the strength of the nascent smartwatch market”, the report added.
According to VP and principal analyst Chris Jones, “watchOS 2 has brought native apps to the platform, and new colours and styles have refreshed the line-up, but Apple needs to continue to generate demand six months after launch.”