Qualcomm has begun offering customers rebates on FLO TV devices, ahead of the previously-reported end of its direct-to-consumer activities on 27 March 2011. It is not clear what its plans are for FLO services offered on a wholesale basis by operators AT&T and Verizon Wireless, although it has been reported that AT&T is in talks with Qualcomm to acquire the FLO spectrum to support its LTE rollout.