PapayMobile’s Android app user acquisition service AppFlood is making significant progress by driving click-through rates as high as 45 percent and install rates of 37 percent, just three months after launch.

AppFlood’s more-games panel or fill screen interstitial ads are providing advertisers with between 4,000 and 7,000 premium non-incentivised installs per app per day. It is also generating up to 200 million ad impressions each month with an average cost per install of US$0.40.

AppFlood is a commission-free install market in which advertisers and app publishers to buy and sell installs to each other.  The lack of commission means more revenue for publishers and lower user acquisition costs.

PapayaMobile is planning to roll out a version of the AppFlood SDK that is compatible with the Unity game engine add new functionality and expand the product to iOS.