U.S. Secretary of State Hillary Rodham Clinton just launchedthe GSMA’s ambitious, new campaign to bring mobile access to 150 million women in low and middle-income countries within the next 3 years. The GSMA is the trade organization for the world’s mobile carriers and 20 carriers operating in 115 developing markets, including AT&T and Vodafone, have signed up for the campaign. Nokia has also committed to the program.This isn’t just a charitable initiative for the mobile carriers. Two thirds of the 1.25 billion people in the world who have mobile coverage, but don’t own a mobile phone, are women. This untapped female market represents an enormous revenue opportunity ranging from US$740 Million in Latin America to US$4 Billion in East Asia.

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