Strong demand hits Galaxy Note 7 rollout - Mobile World Live

Strong demand hits Galaxy Note 7 rollout

24 AUG 2016

Samsung is reportedly seeing supply constraints for its recently announced Galaxy Note 7, following strong initial sales for the flagship smartphone.

According to Reuters, the company acknowledged in a statement that pre-order results had “far exceeded our estimates”, leading to its release schedule for some markets being “adjusted”.

While strong demand for a new product is clearly a big plus, the ability to capitalise on this by supplying products is an equally important part of the equation.

And this is especially important considering the anticipated launch of Apple’s iPhone 7 next month, as well as new devices unveiled at IFA2016 next week by vendors such as Huawei.

Reuters suggested that this is likely to be a short-term glitch for Samsung, which has the benefit of controlling much of its component supply chain in-house.

Performance worries
Some early reports suggest that Galaxy Note 7 suffers from performance issues, with lags reported when performing certain tasks.

Website XDA Developers said that the performance is trailing “not just other [Qualcomm] Snapdragon 820 phones like OnePlus 3 and HTC 10, but also the year-old Nexus 6P running the latest Android preview”.

It said that “considering Samsung packs the cream of today’s processing power with its UFS 2.0 storage, LPDDR4 RAM and the Snapdragon 820, we can begin to entertain the notion that something went wrong with Samsung’s implementation”.


Steve Costello

Steve works across all of Mobile World Live’s channels and played a lead role in the launch and ongoing success of our apps and devices services. He has been a journalist...More

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