Following the EU’s reiterated deadline of  July 1 for all operators to cut data roaming costs in the EU, both O2 UK and T-Mobile UK have reduced their rates. T-Mobile has cut data roaming costs to £1.50 per MB, down from £7.50. Text messages will drop from £0.40 per text to £0.25 per text. O2 announced last week that it had cut the cost of data usage in European countries to £3 per MB, a saving of 80 percent for prepay customers and 57 percent for postpay customers.