LIVE FROM MONEY 2020 EUROPE, COPENHAGEN: Elle Kim, VP of Samsung Pay, said the company will push its mobile payments service during this summer’s Olympic Games in Rio de Janeiro.
Samsung hopes to leverage its position as a sponsor of the games to boost the profile of its service during the event, which runs for just over two weeks in August.
“The world will be watching Brazil,” said Kim.
Brazil is already in the launch schedule for Samsung Pay. It could be the fourth market for Samsung Pay, although other country launches are in the pipeline for 2016. The service is currently available in the US, South Korea and China.
Kim also gave a run through of feature and product launches, which includes using a Samsung handset for making cash withdrawals from ATMs. This service is already available in its home market.
She also predicted in-car payments are “not too far in future,” whereby users can automatically pay for parking, for instance, through Samsung Pay. The company is already running pilots for IoT, as well as car-based, payments. “We are just at the starting point,” she said.