Australian mobile payment company Mint Wireless has launched a platform that it claims simplifies the integration of card payments across multiple mobile devices and platforms.

The modular platform is aimed at individual developers, small businesses and large corporations. It is PCI-compliant with initial setup and hardware costs that are claimed to be lower than those normally associated with accepting card payments.

The platform should reduce barriers of entry into the card payments markets in Australia and New Zealand, which are highly regulated.

There are three products that run on the platform. The first — the Mint Developers Programme — offers free SDKs and APIs for third-party integration partners and developers working with Android, iOS and Windows Phone. Developers gain commission from each transaction enabled by their product.

Mint Custom Solutions — or Minterprise — provides businesses with mobile payment products including white label technology and customised deep integration into existing processes.

Mint mPOS, meanwhile, is the first card-present payment solution for iOS and Android devices in Australia.

“Mint Wireless reduces the complexity associated with card payments and makes it easy for other companies to integrate their existing payment systems and handle transactions securely,” said Alex Teoh, CEO of Mint Wireless.

The company, whose customers include Easyjet and Cadbury Schweppes, also announced three high-profile appointments. Fred Yip joins as CTO, having previously developed and implemented Mint’s mobile payment technology while at Genexis Consulting.

The new chief marketing office is Justus Hammer, a founder of a number of companies including group buying site Spreets which was sold to Yahoo for $40 million in 2012.

Bjorn Behrendt has been appointed general manager after co-founding, among other things, Service-Community.net for crowed sourced knowledge sharing.  He has previously worked for KPMG and eBay Germany.

“Their experience will lay the foundation for Mint Wireless’s further growth and expansion in Australia and Europe,” said Teoh.