United Group gets thumbs up for Vivacom buy - Mobile World Live

United Group gets thumbs up for Vivacom buy

07 APR 2020

The European Commission (EC) gave the green light to an acquisition of Vivacom, the second-largest operator in Bulgaria by subscribers, by Netherlands-based United Group, after concluding the deal would not raise competition concerns.

United Group, majority-owned by UK private equity company BC Partners, will gain sole control of Viva Telecom Bulgaria, of which Bulgarian Telecommunications Company (Vivacom) is a subsidiary.

In a statement, the EC noted the transaction wouldn’t pose a risk to competition due to the “very limited increase in the merged entity’s market position and the presence of several other players in the market of retail supply of pay-TV services (via internet)”.

It also noted vertical links between the upstream markets for wholesale mobile and fixed call termination services, and the downstream markets for retail mobile and fixed telecommunications services arising from the transaction would not be problematic.

Vivacom was put up for sale in July 2019 and United Group agreed to take it over four months later, stating Bulgaria was “an attractive market” which would allow the group to diversify its offerings.

With the acquisition, United Group brings the total number of Southeast Europe countries where it operates to seven.

Financial Times previously reported Vivacom was valued at approximately €1.2 billion.



Yanitsa Boyadzhieva

Yanitsa joins Mobile World Live as a Reporter based in London. She has more than 5 years’ experience at various media outlets in her home country Bulgaria. She started her career as a political reporter, followed by taking editor roles...

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