OnePlus unveiled its 10T 5G handset, a device promoted on upgrades over previous models and an advanced cooling system designed to solve common performance pain-points experienced by smartphone users.

At the challenger’s global launch event in New York, OnePlus Europe head of strategy Tuomas Lampen said it aimed to address the problem of overheating head-on with its new 3D Cooling System 2.0.

He explained this would be especially useful for gamers, who rely on maximum performance for long periods of time, or content creators producing a lot of high resolution videos.

“To achieve and maintain optimum performance the main barrier is typically not the hardware but actually the cooling system,” he said. “Without effective heat management, apps will freeze, mobile games will lag, even capturing images will be unresponsive.”

OnePlus 10T 5G also features a number of other elements targeted at gamers, with the company boasting optimisation on its touch response rates and low latency.

The smartphone has a Qualcomm Snapdragon 8+ Gen 1 chipset, 4800mAh battery, 6.7-inch AMOLED screen and triple rear camera system including a 50MP main unit.

OnePlus 10T 5G includes what the company describes as “AI-powered smart charge” and technology which can enable faster charging as the temperature drops, a feature demonstrated at the launch with a video of its performance in the extreme cold.

The vendor claims charging optimisation can allow the device to acquire a day’s worth of power in ten minutes under certain conditions.

OnePlus 10T 5G will be released in selected markets later this month with orders starting today (3 August).

Prices start at $649 in the US and €699 in Europe for the model with the lowest internal memory of 128GB.

Alongside the phone, OnePlus unveiled Oxygen 13, the latest iteration of its operating system.

The custom user interface is based on Android and will be introduced to its newly unveiled device and OnePlus 10 Pro released earlier this year.