Huawei set for $10M Indian investment

Huawei set for $10M Indian investment

10 DEC 2014

Huawei is apparently planning to invest $10 million in growing its handset business in India during 2015, with half set to be used to support its Honor sub-brand – which the company is also rolling out in Europe.

According to The Economic Times, plans include the creation of a dedicated e-commerce team in Bangalore, as well as promotion and marketing costs.

India’s smartphone market is already in the midst of tough competition, with Xiaomi and OnePlus recently launching devices, and a number of local players such as Micromax, Karbonn and Spice competing alongside international vendors including Samsung and Motorola.

The paper said that Huawei joined a number of its rivals in September by partnering with online retailer Flipkart, in order to sell Honor-branded devices. It intends to introduce more 4G smartphones in this line next year.

Huawei’s target for the Indian market is a 2 per cent market share by the end of December 2015 – with sales of more than 2 million smartphones across its brands (with products such as Ascend Mate 7 using the Huawei name at the high-end).

In order to support this, it would also “seriously consider” manufacturing devices in the country, with an infrastructure facility in Chennai likely to be expanded to support handsets.


Steve Costello

Steve works across all of Mobile World Live’s channels and played a lead role in the launch and ongoing success of our apps and devices services. He has been a journalist...More

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