LIVE FROM IFA 2014: HTC took the wraps off its Desire 820 smartphone, an anticipated device powered by a 64-bit octacore processor from Qualcomm.

The vendor has described it as “setting a new standard for selfies”, something which rival vendors including Microsoft/Nokia, Sony and Huawei have all done in the not too distant past. It has an 8MP front-facing camera.

Other features include a 13MP main camera, and support for the vendor’s BoomSound audio – using front-facing speakers and “two, powerful dedicated amplifiers”. Also on the spec sheet is 16GB of onboard storage and a microSD expansion slot.

The device also has a large 5.5-inch screen, placing it firmly on the borders of phablet territory. It is 720 pixel HD rather than full HD.

LTE support in both TDD and FDD modes is also listed. In “selected markets”, it will be available with dual-SIM support.

With regard to its processor, a Snapdragon 615, HTC said that it features “separate performance and low-power clusters” to manage intensive and lighter workloads, enabling maximum power efficiency.

In terms of design, HTC said Desire 820 features its “double-shot colour technology”, creating a two-tone body. It is polycarbonate, and “boasts the excellent build quality that has become synonymous with HTC”.

“Our new HTC Desire model gives entertainment lovers exactly what they are looking for; a powerful, fast stylish smartphone that delivers their favourite content on a big screen at a competitive price,” said Peter Chou, the company’s CEO, in a statement.

So far, however, the vendor has provided little detail in terms of availability. It said that it will “ship with the latest HTC software later this fall, with availability varying by country and region”.