Analyst firm Canalys said that Apple shipped 4.2 million Apple Watch devices in Q2 2015, meaning that it “easily overtook Fitbit, Xiaomi and all the smart watch vendors, despite the Apple Watch’s significantly higher pricing”.
Apple is keeping its cards close to its chest with regard to Apple Watch sales and shipment information, stating that it does not want to give additional guidance to its rivals. It said that demand had exceeded supply “by a wide margin”, with hints that sales could have reached $1 billion during the quarter.
Using Canalys’ estimate of 4.2 million, and the base Apple Watch retail pricing of $349, would give revenue of at least $1.47 billion.
“The Apple Watch is the most sophisticated smart watch to date, and it has proved popular with Apple fans worldwide. But Apple and other vendors still face important challenges to make the smart watch a breakout hit,” said Chris Jones, VP and principal analyst for the firm.
“Improvements in performance, battery life and sensor integration are needed to make future models more attractive, but it is the quality of third-party apps that will determine whether the Apple Watch will be a long-term success,” he continued.