Smartphone shipments in Indonesia grew for the first time in two years during Q3, spurred by aggressive price cuts across most segments, research company IDC stated.
Shipments rose 8.8 per cent year-on-year to 8.9 million units, led by devices priced at more than $600.
Devices priced between $200 and $600 grew 16.8 per cent and lower-end models registered a 2.7 per cent increase.
The focus on higher-priced models boosted the ASP 9 per cent to $205, the eighth consecutive quarter of growth.
Shipments of 5G models grew 54 per cent and accounted for 19.2 per cent of the total.
Transsion, Xiaomi and vendors in the other category drove the growth, with Oppo, Samsung and Vivo’s shipments down.
Oppo maintained its top ranking despite shipments falling 4.4 per cent to 1.8 million and its share from 22.9 per cent in Q3 2022 to 20.1 per cent.
Samsung’s shipment dropped 17.8 per cent to 1.4 million and its share 5.3 percentage points to 16.3 per cent.
Transsion’s market share rose from 9.4 per cent to 15.6 per cent, with shipments up 79.7 per cent to 1.4 million units.
Xiaomi remained in fourth, with shipments growing 17.9 per cent to 1.3 million and its share up from 13.6 per cent to 14.7 per cent.
Vivo shipments declined 16.9 per cent to 1.3 million and its share from 18.8 per cent to 14.4 per cent.