Qualcomm Services Labs has made its Neer location-sharing application available to iPhone4 users via Apple’s App Store. The Qualcomm subsidiary has offered the Neer app in the Android Market since August 2010, and it is now available for free in both Android and Apple app stores. Neer enables location sharing with groups such as family, friends and work colleagues. However, it is intended to be more selective than some location-sharing services which tend to update everyone from everywhere.
“Neer is designed to use location sharing to help answer simple, everyday questions for today’s busy families,” says Qualcomm’s announcement, indicating that this is targeted at an older demographic than some other location-based services which are targeted more at the social networking market. Neer can notify a spouse that the user has left work, or when they are picking up the kids from school. It uses “advanced geofencingn locations-sensing technology” to keep choosen recipients aware of a user’s movements. The app also allows users to choose from which locations they send updates, as well as with whom they share this data, says the company. Qualcomm Services Labs is a subsidiary of Qualcomm intended to fund and launch innovative consumer-oriented mobile services.