Facebook’s mobile and web app store, App Center, is being made available to users outside the US for the first time.
First launched in June, App Center is now available to users in Australia, Canada, Ireland, New Zealand, South Africa and the UK, with a bookmark for the service appearing on the left side of the Facebook homepage, as well as in the iPhone, iPad and Android apps. App Center will also be available in Brazil, France, Germany, Russia, Spain, Taiwan and Turkey in the coming weeks.
Facebook has introduced a localisation tool on the App Dashboard, allowing developers to quickly translate app information such as name, tagline and description. Developers looking for their apps to be included in the second wave of new markets will be prioritised if they submit their translated apps by Friday 13 July.
Since App Center was launched, game developer Kixeye has seen an increase in organic installs from Facebook with traffic from App Center producing better-than-average revenue per user for its games. Disney’s Marvel: Avengers Alliance has seen an increasing proportion of new players coming from App Center, who have shown greater engagement than users from other channels.
According to Facebook, around 80 percent of its active users are from outside the US and Canada and with many of the most popular apps and games built by developers outside the US.