Distimo: Mac App Store providing swift challenge to other Apple stores - Mobile World Live

Distimo: Mac App Store providing swift challenge to other Apple stores

24 MAR 2011

App store analysis firm Distimo said that less than two months after the launch of Apple’s App Store for Mac computers, the top 300 apps on this platform already generate half the revenue of the top 300 iPad applications, on average. This sales potential is aided by the fact that the average selling price of the top 300 Mac applications is seven times higher for the Mac Store than the iPhone (US$11.21 compared to US$1.57), and three times that of the iPad (US$4.19).

The Mac store has 2,225 applications available, approximately two months post-launch. This compares with 8,099 for the iPad at the same point in its availability. The proportion of free apps available in the Mac App Store is lower than for any of the other stores analysed in the report, with only 12 percent of products available free. This compares with 29 percent free applications for iPad, and 35 percent for the iPhone.

Gaming is the most popular category across all three platforms, including Mac, which “traditionally has been little used for gaming.” However, in the Mac app store, gaming is still less popular than for the iPhone and iPad, with iPad having more than 50 percent more games listed among the most popular applications than the Mac App Store. In addition, some categories in the Mac App Store are not available for the mobile devices, including developer tools, graphics and design and video.


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