AT&T, the world’s largest telecoms group, has reorganised its divisional structure in order to more closely align its mobile operation with its other consumer-focused businesses, reports Reuters. The operator said yesterday it will divide itself into four divisions – consumer, business, infrastructure and diversified businesses. The previously separate mobile division will be rolled into the consumer segment, which also includes the operator’s traditional fixed-line telephony services as well as Internet and video businesses. The former head of the mobile division, Ralph de la Vega, will head up the division. Reuters says the reorganisation is designed to enable AT&T to market its mobile services alongside its other services allowing it to better compete with the US cable operators. “It’s our view these organisational changes will make us more efficient and effective in our sales and operations,” said AT&T spokesman Marc Bien. He added the reorganisation did not include plans for job cuts.

AT&T also named John Stankey, group president of AT&T’s telecom operation, as head of its infrastructure unit, Ronald Spears as head of its business division, and Ray Wilkins as head of the diversified businesses unit. All four business unit heads will report to AT&T chief executive Randall Stephenson. In separate news this week, AT&T announced it had made a strategic investment in Zvents, a search engine and advertising network that uses event listings to promote local businesses. Other investors in the company’s latest round of funding includes Nokia Growth Partners, the growth capital arm of Nokia, and Navteq, the digital mapping company also owned by Nokia.