Mobile payment company Bango revealed it has launched direct operator billing technology with six new operator partners since the beginning of 2014.
Partnerships with Saudi Telecom and Mobily in Saudi Arabia, Mobinil in Egypt, Telkom in South Africa, Telefonica in Mexico and Telenor in Hungary have seen more users gain the ability to charge app or digital content purchases to their bill.
Bango provides operator billing for Google Play, Windows Phone Store, Facebook and BlackBerry World. It has more than 120 live operator connections, which it claims gives it a reach of more than a billion consumers.
In August last year, Bango was chosen to provider the functionality in the first launch markets for Mozilla’s Firefox Marketplace for HTML5-based web apps.
There is also an agreement in place with Amazon to provide direct billing for the eCommerce giant’s Appstore, according to the company.
Bango said it has had success in markets where payment cards are not widely used for online transactions. These include the Middle East, Southeast Asia (Thailand, Malaysia, Singapore, Indonesia and Philippines) and Latin America (Brazil, Chile, Colombia, Venezuela and Mexico).
According to Juniper Research more than $2 billion in revenue was generated through direct operator billing in 2012, a figure which is forecast to reach $13 billion by 2017, with emerging markets fuelling much of the growth.