A new service for building simple apps for Android, Facebook, iOS, Windows Phone and HTML5 has been launched. Developed by marketing form Rapid Response Mobile Marketing, RapidAPPmaker allows users to publish apps for personal or business use without the need for complex coding.

The service allows users to add appointment bookings, event confirmations, mobile photo albums and social media sharing tools to their apps. It also lets users embed a script into websites to redirect mobile visitors to the app for optimised mobile viewing.

There is a free introductory version of RapidAPPMaker, which includes all the tools and access to cloud with offline mode support, but is limited to 100 visitors per month. A premium version, which allows unlimited views and adds the ability to upload apps to iTunes and the Android and Windows Mobile app stores, is available for US$14.95 per month.

The service is touted as being suitable for small and medium-sized businesses to help improve their marketing activity.