Orange outlined new objectives for mobile money in 2014, as the service hit its 10 millionth customer in Dakar.

The operator hopes to open corridors between additional countries for international transfers, as well as developing new services for customers with bank accounts (its current focus is the unbanked), and come up with a new interface for smartphones, which are becoming more widespread in the developing world.

Orange Money is now available in 13 countries, predominately in Africa although it also has a presence in the Middle East.

In some countries, more than 40 per cent of all Orange customers have a money account from the operator.

In 2013, more than €2.2 billion transactions were conducted through the service.