Swiss watchmaker TAG Heuer has licensed its name to French customised design manufacturer Modelabs for a series of luxury mobile phones. “The launch of the first TAG Heuer mobile telephone is foreseen for the second half of 2008,” the companies said in a joint statement.
TAG Heuer is the latest luxury goods company to embrace the mobile market. Prada and Armani have both recently launched phones made by, respectively, LG Electronics and Samsung Electronics.