Orange to launch text-based sexual health service across sub-Saharan Africa - Mobile World Live

Orange to launch text-based sexual health service across sub-Saharan Africa

25 MAR 2014

Orange is set to debut a SMS-based service offering advice on contraception, HIV/AIDS, sexuality and STDs in Cameroon, the first step in a wider deployment across sub-Saharan Africa.

The launch of the My Healthline service in Cameroon is due in April with wider deployment set to follow, although no timeline was given by Orange.

The company runs mobile networks in a number of sub-Saharan countries including Cote D’Ivoire, Guinea, Kenya, Mali, Senegal and Uganda.

In Cameroon, where Orange is the second largest operator, the service was developed in partnership with the country’s Ministry of Health.

Subscribers text a question which is anonymised by Orange and then forwarded to a medical service consisting of Cameroonian nurses and doctors. The answer is produced by the healthcare professionals and then sent back to the customer by Orange within one hour.

The service is available between 8 am and 10 pm seven days a week. The cost is  €0.25 per message.

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Richard Handford

Richard is the editor of Mobile World Live’s money channel and a contributor to the daily news service. He is an experienced technology and business journalist who previously worked as a freelancer for many publications over the last decade including...

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