SK Planet striving for ‘big data’ ecosystem

SK Planet striving for ‘big data’ ecosystem

27 JUN 2013

LIVE FROM MOBILE ASIA EXPO 2013: SK Planet plans to create a ‘big data’ partner ecosystem to boost its efforts in the area and is already making use of the approach to boost customer retention.

Jinwoo So, president and CEO of the South Korean company (pictured), said in his keynote this morning that SK Planet is keen to create an ecosystem around big data, bringing together data from various partners.

“What we try to do is build an ecosystem where we take not only our service but work with business partners. To achieve these goals, SK is not going to limit itself by just using internal data but obtain data from outside, to build a much bigger data ecosystem,” added So.

“The aspiration of SK is to make this ecosystem come to life.”

SK Planet is already using big data approaches to reduce customer churn. The company analyses keywords customers search for online which suggest they are looking to move to another supplier.

“Anyone who is planning to unsubscribe from our services has a tendency to search with very specific words on specific sites at least three to seven days before they take any action,” So said.

Armed with this information, SK Planet can predict when customers are considering a change of supplier four times more accurately than previously. It can then target these customers with offers aimed at retaining their business.


Tim Ferguson

Tim joined Mobile World Live in August 2011 and works across all channels, with a particular focus on apps. He came to the GSMA with five years of tech journalism experience, having started his career as a reporter... More

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