Facebook hits 750M mobile users, as ad revenue on the up

Facebook hits 750M mobile users, as ad revenue on the up

02 MAY 2013

Facebook said it had 751 million mobile users who are active every month, an increase of 54 per cent year-on-year, from a total user base of 1.1 billion.

According to the social networking giant’s Q1 2013 results, mobile represented “approximately 30 per cent” of its $1.25 billion revenue from advertising. This is up from 23 per cent of its total in the fourth quarter of 2012, indicating the company is making solid progress in monetising its mobile customer base.

David Ebersman, Facebook’s CFO, said that “a year ago we didn’t have any mobile ad revenue and now it’s 30 per cent of our ad revenue…We’re really pleased with the progress and we still believe that mobile has the opportunity to be huge for us if we can execute well”.

Sheryl Sandberg, the company’s COO, noted: “Importantly, we’re seeing strong growth in our mobile ads business all around the world, particularly in Asia”.

On a group level, the company reported net income attributable to shareholders of $217 million, up from $137 million in Q1 2012, on revenue of $1.46 billion, up from $1.06 billion.

Turning to the company’s recently announced Facebook Home product, Zuckerberg said that it is “very early and this is just a first release in a long journey”.

“We are planning on iterating quickly and tuning things based on feedback. We haven’t really started encouraging people to install it from within our apps yet, and it’s only available on a few phones. But over the next few months we hope to push this out much more broadly and get this in the hands of a lot more people,” he said.

He also said that Instagram had 22 million active users at the point when it was acquired, which has now grown to more than 100 million. “The Instagram community is growing even faster than the Facebook community did when it was this size,” the CEO noted.

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Steve Costello

Steve works across all of Mobile World Live’s channels and played a lead role in the launch and ongoing success of our apps and devices services. He has been a journalist...More

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