GSMA rebrands Asia event under Mobile World Congress banner

GSMA rebrands Asia event under Mobile World Congress banner

20 NOV 2014

The GSMA’s annual Asia event, previously known as Mobile Asia Expo, will now be called Mobile World Congress Shanghai and is due to be held on 15-17 July 2015 at the Shanghai New International Expo Centre (SNIEC).

“As we go into our fourth year in Shanghai, we’re focused on evolving and expanding our Asia event and rebranding it under the Mobile World Congress banner is part of this development,” explained John Hoffman, CEO, GSMA Ltd.

“Asia is the largest mobile market in the world and Mobile World Congress Shanghai offers companies the ability to reach a global audience, while also enabling international brands to capitalise on opportunities in the fast-growing and dynamic Asian market. We’re excited to continue building Mobile World Congress Shanghai as a leading showcase for industry players, enterprises, brands and tech-savvy consumers,” he added.

Under the theme of ‘Mobile Unlimited’, Mobile World Congress Shanghai will focus on how mobile technology – from connected cars and wearable tech to mobile payments and smarter cities – is revolutionising and enhancing every aspect of individuals’ lives.

The show floor will once again include the Connected City Experience Centre, which will take attendees on a journey around the connected life of the future. Also returning to Shanghai will be the Showcase Stage, which will host events highlighting an array of mobile content such as music, fashion, gaming and health.

The conference programme will offer a mix of keynotes and breakout sessions providing in-depth insights on current and future trends impacting the mobile industry.

As always, Mobile World Live will be the official provider of daily news and video content from the event.

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Saleha Riaz

Saleha joined Mobile World Live in October 2014 as a reporter and works across all e-newsletters - creating content, writing blogs and reports as well as conducting feature interviews...More

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