Alphabet struggles as war weighs on YouTube - Mobile World Live

Alphabet struggles as war weighs on YouTube

27 APR 2022
Google

Alphabet suffered a fall in profit in Q1 as it grappled with slowing online advertising momentum, particularly in its YouTube division, in addition to rising competition and the impact of Russia’s war in Ukraine.

Net income of $16.4 billion was around $1.5 billion lower than Q1 2021, though revenue increased 23 per cent to $68 billion on the back of strength in search and cloud.

YouTube revenue was up 14 per cent to $6.9 billion, below analyst expectations of $7.5 billion. Alphabet CFO Ruth Porat put the miss down, in part to war in Ukraine, with adverts on the platform suffering relative to the rest of Google.

“That was both from suspending the vast majority of our commercial activities in Russia, as well as the related reduction in spend primarily by brand advertisers in Europe,” she said on an earnings call.

Porat also noted YouTube was suffering slightly due to increased viewership on its YouTube Shorts offering, designed as a rival to TikTok. Alphabet is currently looking at ways to generate revenue from the platform.

CEO Sundar Pichai was positive about YouTube, stating its customer base on the platform was evolving and it had a positive outlook going forward, with more than 2 billion monthly users.

Google advertising hit $54.6 billion, up from $44.7 billion, and search totalled $61.5 billion compared with $51.1 billion. Google Cloud increased from $4 billion to $5.8 billion and revenue from other bets rose from $198 million to $440 million.

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Kavit Majithia

Kavit joined Mobile World Live in May 2015 as Content Editor. He started his journalism career at the Press Association before joining Euromoney’s graduate scheme in April 2010. Read More >>

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