SK Planet adds Flurry Analytics to T store - Mobile World Live

SK Planet adds Flurry Analytics to T store

15 OCT 2013

SK Planet has integrated analytics technology from Flurry into T store, its Android app store in South Korea.

Around 37,000 developers providing apps for T store will be able to use Flurry’s technology to measure performance of apps and mobile advertising campaigns.

The stats provided by Flurry Analytics will help developers understand app acquisition, engagement and retention, in-app behaviour, revenue and crashes.

Flurry Analytics will be included in the recently-launched T store developer centre. Developers will need to create a Flurry account and install the Flurry SDK into their app for the metrics to appear in the developer centre.

“T store app developers will have seamless access to the tools they need to build the best mobile experiences for the Korean market,” said John Park, senior VP of platform product management at SK Planet.

SK Planet is affiliated with South Korea’s largest operator SK Telecom. Other operators working with Flurry include AT&T, T-Mobile and Sprint.


Tim Ferguson

Tim joined Mobile World Live in August 2011 and works across all channels, with a particular focus on apps. He came to the GSMA with five years of tech journalism experience, having started his career as a reporter... More

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