Apple used its second quarter results conference call to trumpet its integrated approach with iOS, with Tim Cook, its COO, stating that “the fragmented approach turns the customer into a systems integrator.” Following recent concern that fragmentation still poses a significant problem for the Android ecosystem, Cook said: “we continue to believe more and more every day that iPhone’s integrated approach is materially better than Android’s fragmented approach, where you have multiple OS on multiple devices with different screen resolutions and multiple app stores with different roles, payment methods and update strategies.”

Apple also used the opportunity to reiterate the figures related to its App Store activities. It said it has more than 350,000 apps for iPhone and more than 65,000 iPad specific apps on iOS, “versus what appears to be fewer than 100 on Android.” The company also noted that “we’ve paid over $2 billion of developers and we’ve had well over 10 billion applications downloaded.”