Apple published new information about the most common reasons for products to be rejected from its App Store.

Common issues include crashes and bugs that should have been ironed out through testing, broken links, the presence of placeholder content or incomplete information or a substandard user interface.

Inaccurate descriptions and repeated submissions of similar apps are also common reasons for the rejection of a title.

In addition, products that fail to provide sufficient lasting value or are little more than content aggregators will also fail to make the grade.

Apple explained that App Store products “should be engaging and useful and make the most of the features unique to iOS”.

The most common issue, accounting for 14 per cent of rejections in the seven days ending 28 August, was that more information was needed. Another 8 per cent of titles failed to be accepted as they exhibited unacceptable bugs.

A further 6 per cent did not comply with terms of the Developer Program License Agreement, with the same proportion not meeting the sufficient level of Guideline 10.6 which requires “simple, refined, creative, well thought through” app interfaces.

Around 5 per cent of titles were rejected due to having names, descriptions, or screenshots that are not relevant to content or functionality. A similar proportion failed for containing “false, fraudulent or misleading representations” or use names similar to user apps.

Microsoft last week took action against apps that gave unclear descriptions about their functionality and purpose, removing more than 1,500 titles from its Windows Store.