Vodafone has released a report that focuses on one of the fundamental barriers to the adoption of mobile health: human behaviour. The guide has been published by Vodafone mHealth Solutions (headquartered in Cape Town, South Africa) and covers four areas: an overview of the mHealth opportunity; evaluating behaviour to marketed mHealth services; adopting technology: understanding the challenges for healthcare professionals; and understanding health psychology and the science of behaviour.

"Our aim is to provide some evidence-based stimulus that will encourage all those working in the different areas of healthcare to consider the innovation opportunities that are now available to them," said Axel Nemetz, Head of Vodafone mHealth Solutions. "We believe that real progress can only be initiated when all stakeholders look beyond traditional horizons and share ideas that challenge the status quo so that together we can identify new ways of addressing current issues."

A copy of the new guide can be accessed here.

Mobile Health Live has recently been studying the major barriers to the commercial deployment of mobile health technology. Check back later this week for a new feature video on the subject!