Amobee has delivered a global mobile ad serving and campaign management platform for Telefónica across all of the operator group’s 18 markets worldwide. The majority of the launches – including Telefonica’s O2 businesses in UK, Ireland, Germany and Czech Republic as well as in Spain, Mexico, Argentina and Chile – are now live and actively serving brand campaigns. The remainder of Telefónica’s Latin American operators will begin accepting campaigns by year-end via the deployed Amobee platform.
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