Indonesia’s smartphone market dropped 7 per cent in Q3, its first ever year-on-year decline, according to Counterpoint Research.
The overall mobile phone market suffered an even sharper drop – falling 18 per cent year-on-year due to domestic makers clearing built-up inventories and foreign brands realigning their product roadmap to new local sourcing rules, Counterpoint research director Tom Kang said.
“However, we see this as a temporary blip in Indonesia’s smartphone growth story as the market is undergoing a correction and brands are aligning to the regulatory framework. The market is expected to bounce back during the ongoing holiday quarter,” he said.
Three in five handsets shipped during the quarter were smartphones.
Samsung consolidated is position as the top smartphone maker (see chart below, click to enlarge), with a 27.1 per cent share (up almost 3 points on a sequential basis). And it reclaimed the number one position in the overall handset market from Evercoss with a 19 per cent share, up 3 percentage points from Q2.
Evercoss, second in both categories, saw its share of the smartphone segment fall to 12.9 per cent from 14.3 per cent in Q2 and its share of the overall market drop to 14.4 per cent from 18.5 per cent the previous quarter.
Microsoft remained in third place in total handset shipments, with its share rising to 12 per cent from 9.6 per cent. Its smartphone shipments declined sequentially (it isn’t in the top five in smartphones).
Smartfren moved into the third spot in the smartphones segment (10 per cent) and fourth in the overall handset market (6 per cent share), even as its share fell slightly in both. Advan dropped to fourth in smartphones, with its share slipping to 8.2 per cent from 11 per cent, and fell to fifth in the overall market as its share declined to 5.6 per cent from 7.3 per cent the previous quarter.
Chinese vendors’ share of the smartphone segment increased to 21 per cent from 16 per cent in Q2.