Turkey’s Turkcell has launched a new mobile wallet service based on NFC technology called ‘Turkcell Cep-T Cuzdan.’ Customers are able to subscribe to the service via Turkcell retail outlets where they can exchange their existing SIM card for a NFC-enabled SIM. Provided by Gemalto, the NFC-enabled SIM cards support the single-wire protocol (SWP) connecting SIMs to the NFC chips in phones. For customers who do not have NFC-enabled phones, Turkcell offers two different antenna products which make non-NFC phones NFC enabled. Both will enable payments with the MasterCard PayPass application.
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