Mobile TV will surpass SMS to become the most valuable mobile advertising channel by 2010, says a new report by Juniper Research.

The study claims that advertising spend around mobile TV services will rise from just US$335 million in 2008 to more than US$2.5 billion in 2013, eclipsing spend on SMS-based mobile advertising in the process. Nearly 1.5 billion mobile users will receive SMS advertising in 2008, the report says.

Juniper predicts that the total market for mobile advertising will be surpass the US$1 billion for the first time in 2008, reaching $1.3 billion by the end of the year and rising to nearly US$7.6 billion by 2013. Asia-Pacific is forecast to remain the largest regional market for mobile advertising spend throughout the period covered by the report, with revenues rising from US$414 million in 2008 to more than US$2.1 billion by 2012.