Telecompaper notes that Orange Switzerland announced a strategic reorganisation through which the company structure will be adjusted to fit regional requirements. This follows the failure of its proposed merger with Sunrise, due to regulatory opposition. Orange said it will invest over CHF 700 million (US$630 million) over the next five years in the development of its mobile network. As part of its new ‘MyCustomer’ strategy, Orange will also be introducing numerous new products and services in digital entertainment.