Unstrung reports that telecom regulators in the Middle East have begun to approve the launch of Mobile Virtual Network Operators (MVNOs) in the region. Oman’s Telecommunications Regulatory Authority (TRA) said in a statement at the weekend that it has given five-year MVNO licenses to Injaz International, Kalam Telecommunications, Majan Telecom, Mazoon Mobile and Arab Link. Unstrung notes that Friendi Mobile, which received its license through Arab Link, is looking to set up MVNOs in 16 countries across the Middle East and North Africa. All five new MVNOs in Oman would have to lease capacity from state-owned incumbent operator – and market-leader – Oman Mobile, or rival Nawras. With a market penetration of 84 percent, most of Oman’s population are already mobile phone subscribers.

Meanwhile, the report adds that Jordan’s Telecom Regulatory Commission awarded an MVNO license to Saudi Arabia-based i2 in May. The company will compete with the country’s four other mobile operators and is also believed to be keen to launch MVNO services in Egypt and its home country. The MVNO business model has experienced mixed success around the world; although Virgin Mobile is regarded as the most successful MVNO, operations such as Amp’d, ESPN Mobile and Disney Mobile have all been shut down recently. Virgin Mobile USA late last week announced it is to buy youth-oriented rival MVNO Helio from SK Telecom for US$39 million in stock.