Egyptian mobile phone company Mobinil announced it is providing customers with personalised advertising content, using technology from vendor Alcatel-Lucent. Subscribers will be invited to opt-in for the service, to receive “ads and offers from their favourite brands” – in return they will be provided with promotions, discounts, content and “exclusive opportunities.”
Recommended for You
Be the first to know.
Subscribe to our newsletter today.
You'll gain exclusive access to breaking news, expert analysis, and in-depth features delivered right to your inbox.
Comments