LIVE FROM CES 2014: Alcatel OneTouch unveiled two new smartphones and a pair of tablets, as it looks to broaden its portfolio of both high-spec and mid-tier devices.

Leading its high-end charge is Idol X+, a high-spec smartphone powered by a 2GHz octacore processor, with 5-inch full HD display and 13.1 megapixel camera. The product is said to build on “the global success of the Idol range”, which the company claims has “gained a reputation for offering the best balance of features, performance and design”.

This is joined by the mid-tier POP C9 phablet, which has a 5.5-inch qHD display, is powered by a 1.4GHz quadcore processor, and includes an 8 megapixel camera. It is the biggest device in the company’s POP C series, which otherwise has screens ranging from 3.5-inches to 5-inches.

The two tablets are POP 7 and POP 8, with the figures representing the screen size. The smaller device is powered by a 1.3GHz dualcore processor while its bigger brother has a 1.3GHz quadcore chip.

Dan Dery, CMO of Alcatel OneTouch, said: “The POP 7 and POP 8 are a great first step in our product alignment for smartphones and tablets. They’re firmly rooted in the unique character of the POP series: fun, and colourful that offers a smart but simple user experience.”