Byte, the successor to defunct video service Vine, officially launched into the increasingly competitive landscape of short-form video platforms, two years after the project was announced by Dom Hofmann, co-founder of the forerunning app.
The new service allows users to share six-second videos, similarly to Vine, which was a popular service owned by Twitter and offered short-form videos. The standalone app was shuttered in 2016.
Byte announced its launch in a Twitter post, explaining the app is available on Google Play and the App Store, and branding the service “both familiar and new”.
“We hope it’ll resonate with people who feel something’s been missing”.
In a similar fashion to other video services, Byte allows users to use the in-app camera to make videos, or to upload directly from their mobile device. They can also explore content being watched and liked by the community, as well as see posts selected by the platform’s editors.
Byte plans to introduce a pilot version of a partner programme for paying content creators.
The company stated its app “celebrates creativity and community, and compensating creators is one important way we can support both”, adding more details about the programme are expected very soon.
The app is set to compete with rival services including TikTok, developed by China-based ByteDance, which allows users to share up to 60-second long videos.