Verizon Communications recently talked up the significance of its Go90 video app, and now it has landed a contract with Publicis Groupe, the world’s third-largest advertising firm.
Lowell McAdam, Verizon Communications chairman and CEO, earlier this month picked out the ad-funded Go90, alongside IoT, as key to the operator’s future.
According to The Wall Street Journal, Publicis signed a one-year ad partnership for the millennials-focused Go90, starting in October.
The mobile video app has been in beta for the last few weeks and is due to go live at the end of this month.
According to unnamed execs at Verizon-owned AOL, which is handling ad sales for Go90, the one-year deal is worth close to $50 million and involves more than ten Publicis clients. The deal includes three months exclusivity for the agency’s clients as sole advertisers on the video service.
The two companies will look to develop ads and other content jointly for the video service over the next few months.
Go90 features short-form content including from the NFL, Comedy Central, Machinima and Awesomeness TV. The service is free to users.
In an on-the-record comment, Chad Gallagher, AOL’s global director of mobile, said Go90 had also locked up several other advertising commitments for next year.
Most have come from direct negotiations but the plan is to sell Go90 advertising through AOL’s programmatic tools that enable advertisers to target distinct groups of Verizon Wireless users based on customer data, although the users themselves remain anonymous.