PopCap Games formed a unit called 4th & Battery, which it described as “a new experimental label where PopCap’s designers and developers have free reign to create smaller, simpler, and sometimes edgier games without the typical constraints of an established global games publisher.”  According to Ed Allard, EVP of Studios at PopCap, “our standard game development process is therefore long and involved, and doesn’t really accommodate all of the creativity pumping through our collective veins.” The first title from 4th & Battery is Unpleasant Horse, aimed at “mature audiences,” which will be available for iPhone/iPod touch devices “later this month.”