Mobile app marketing platform Fiksu has secured US$10 million in Series B funding, with wireless technology company Qualcomm leading the investment.

Qualcomm’s venture investment arm Qualcomm Ventures contributed the new funding along with existing Fiksu investor, Charles Rivers Ventures. Fiksu’s total investment funding now stands at US$17.8 million.

The investment will be used to help the company accelerate its growth around the world, with particular focus on Europe and the Asia Pacific region. The money will also be put towards the further development of the Fiksu platform and to drive strategic partnerships.

"Fiksu is hyper-focused on using our outstanding and innovative technology to deliver the best app marketing solution for advertisers," said Fiksu founder and CEO, Micah Adler.

The Fiksu for Mobile Apps platform is intended to enalble customers to promote iOS and Android mobile apps in a simple and cost-effective manner, and allows them to increase return on investment by delivering large volumes of loyal users. It has a potential ad inventory of 225 billion iOS and Android ad impressions per month, taking in more than 40 mobile ad networks and real-time bidding exchanges.

"Fiksu occupies a significant leadership position in the industry through an unparalleled commitment to developing a marketing platform with the smartest optimisation algorithms and industry-leading attribution techniques," said Charles River Ventures general partner Jon Auerbach.